Narrative and reputational risk for companies in Mexico
Riskop’s narrative analysis separates what is said about a company from the local issues around it, such as water or truck traffic, across news, social media and neighborhood surveys. It identifies who drives each issue and how close it is to attaching to the brand, and prepares messages, spokespeople and crisis protocols from there.
Reviewed by: Román González, Partner, Co-CEO and Director of Innovation. Updated .
When a local issue starts to weigh on the brand
- When a local issue such as water, air quality or truck traffic starts to attach to your brand
- Before announcing an expansion or a new plant
- To prepare spokespeople before a crisis hits
- To measure, year over year, whether your neighbors’ views have changed
- Sectors
- Industry and manufacturing
- Beverages
- Mining
- Retail
Narratives by industry
- Mining and metals
Telling coverage aimed at the company apart from noise about mining in general
- Industry and manufacturing
The plant takes the blame for the whole city’s air pollution
- Food and beverage
Neighbors start blaming the plant for water shortages
- Retail and consumer goods
A store opening or a landmark project that turns political
- Strategic infrastructure and energy
A project that needs community acceptance before construction
- Public sector and urban development
Hearing from residents before taking a program to another neighborhood
From the survey to the response, and back to measuring
Measure perception
Household surveys and interviews around the operation, with the sample size and margin of error stated.
Read the conversation and who drives it
What news outlets, social media and the regional press say about the company and the local issues around it, and which stakeholders push each one.
Design the response
Messages, spokespeople, stakeholder relations and crisis protocols.
Measure again
A year later, the same survey with the same design, so the two rounds can be compared.
Neighborhood surveys, spokespeople and community relations
Perception and narrative assessment
Household surveys around the operation and a reading of news and social media conversation to learn what is said about the company, which local issues surround it and who is driving them.
Deliverables
- Survey results with a quantitative annex
- Map of favorable, critical and context narratives
Stakeholder engagement strategy
Prioritizes the political, community, business and media stakeholders who carry weight on each issue, and defines how to approach each one and with what message.
Deliverables
- Stakeholders prioritized by issue
- Engagement approach for each stakeholder
Crisis preparedness and management
Response protocols, spokesperson training and drills before a crisis, and support during the response when it happens: coordination, messaging and rebuilding trust.
Deliverables
- Crisis protocol
- Spokesperson training
- Crisis drills
Community relations
A community engagement policy with a social agenda and management plan, built on what the surveys and interviews say the area around the operation needs.
Deliverables
- Community engagement policy
- Social agenda and social management plan
Community investment projects
Visible social projects in communities near the operation, such as community infrastructure, education programs or local hiring, supported by the field team.
Community conflict resolution
Mediation and negotiation between the company and a community when an operation or a project already faces a conflict, with Riskop’s field team and an agreed schedule of follow-up on what each side committed to.
Frequently asked questions
How do you measure what neighbors think?
With household surveys and interviews around the operation, with the sample size and margin of error stated. To compare, the survey is repeated a year later with the same design.
How is this different from an agency’s social media monitoring?
We separate what is said about the company from what is happening around it, identify who drives each issue, and compare it with what neighbors tell us in surveys.
Do you prepare spokespeople before a crisis?
Yes. We design the crisis protocol, train spokespeople and run drills before a crisis arrives.
Do I need LIS to hire narrative analysis?
No. The analysis can be hired as a project. LIS makes sense when your company wants to follow the conversation every day on its own dashboard.
Can you measure whether neighbors know about our community programs?
Yes. The survey asks which company programs neighbors know about, which ones they would like and whether they would take part. In Riskop’s surveys it is common for very few neighbors to know them, and that finding shapes how the company communicates and engages with them.
Can you tell whether our announcements reach the community?
Yes. The survey and the media read show which company messages circulate, through which channel and among whom. If your company uses LIS, the “My impact” section separates owned, placed, organic and local-context mentions, and compares the conversation before and after an announcement.
An issue already tied to your brand is measured with a survey and with LIS
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